Before KREVARO, we ran our creator program entirely by hand in Excel. As the program kept growing towards Q4, it was clear this could not carry on. Today, payouts, receipts and invoices run automatically through KREVARO. That takes most of the manual reconciliation off our plate, and we have time again for what matters: looking after our creators.
Where they started
Svenja Walberg Cosmetics has grown strongly in bricks-and-mortar retail. Now the brand wants to grow online just as fast, and creators are its main route there. The team ran that collaboration across many channels: Instagram DMs, screenshots, long email threads and spreadsheets. It kept agreements, commission rates and payouts up to date by hand. 60 creators and 60 payouts a month took around 80 hours of work. Heading into Q4, the program kept growing. The team saw it clearly: by hand, the program could not grow any further.
The switch
The team moved the ambassador program to Krevaro. Where countless messages used to go back and forth, one step in Krevaro is now enough. That holds for the whole collaboration, from the first request through product samples and content to payment.
Facts & Figures after 4 weeks: 4 times as many creators. Half the time.
Svenja Walberg Cosmetics
Today with Krevaro- Payouts per month
- 60→250
- Time until payout
- 3 days→1 day
- Manual receipts per month
- 60→40
Four workflows, before and after
Collaboration requests
BeforeRequests arrived through DMs and emails, countless messages per collaboration.
AfterAll requests arrive in one place. The team sees the follower count and further details, and approves with a single click.
Discount codes and reporting
BeforeThe team created every code by hand, kept it in a spreadsheet and built the reporting itself.
AfterKrevaro generates the codes automatically and links them to the revenue from Shopify. In the dashboard, the team sees which creator drives which revenue.
Product samples
BeforeCreators asked for products; the team approved each request and arranged the shipment, every step by hand.
AfterEach creator orders from the seeding shop directly, according to their tier.
Content and payment
BeforeCreators sent a video or screenshot by DM or email and waited for approval.
AfterCreators submit their content in Krevaro and receive approval there. Commission and content fees for reels and posts run through the same workflow.
After 4 weeks: more creators, half the admin.
After four weeks: 250 creators, 250 payouts a month, 40 hours of work. The team looks after more than four times as many creators in half the time. Creators receive their payout after one day instead of three. Manually created receipts fell from 60 to 40 a month, with four times the number of payouts. The time gained goes into a creator base that grows every day. For Svenja Walberg Cosmetics, that is the route to further growth online.
Who benefits from their own ambassador program
Xenia Kühne recommends Krevaro to two groups: brands with a growing ambassador program, and teams that still settle payouts for their creators by hand. Day to day, one thing counts most for her: payouts and receipts run automatically, and the time gained goes into building up the creator base.
