A practical guide by Krevaro. The workflows are examples, not measured customer results.
Make the path to the product clear
Creators link from their content to a product using a personal link. An individual discount code can support that journey. The customer buys in the brand’s connected online store, using its existing order and shipping processes.
What counts as creator revenue?
Creator revenue is the attributed net revenue. VAT and shipping are excluded. Returns and cancellations are deducted.
Creator revenue and creator earnings are different amounts. The brand receives the revenue from the order. The creator receives the agreed sales commission and, where applicable, an additional content fee.
Trace sales and commission
Orders through creator links or codes are attributed to the creator and product. The agreed commission is calculated from attributed net revenue, taking returns and cancellations into account. The team can trace compensation back to the underlying order.
Plan the next collaboration
Sales are one part of a collaboration. Content quality, reliable agreements and suitable usage rights matter too. The team reviews these results together and discusses the next products and formats with the creator.
